Media House International to promote Ireland to Scots

Scottish PR and lobbying agency Media House International has won a contract from the government of Ireland to promote business links between the two countries.

Scottish PR and lobbying agency Media House International has won a contract from the government of Ireland to promote business links between the two countries.

The agency, run by executive chairman Jack Irvine, was drafted in last week to work for Enterprise Ireland, the arm of the Dublin government tasked with bringing in foreign direct investment and promoting Irish trade overseas.

Media House director Tom Cassidy will run the account, along with agency MD David Macauley. They will report to Enterprise Ireland's director of operations in Scotland, Stephen Hughes.

The appointment, which came without a pitch, stemmed from a link established last year when Cassidy and Hughes jointly set up the Scottish-Irish Business Forum to boost trading links between the two.

Cassidy said: 'We aim to help Irish companies win orders in Scotland, but we also want to raise the organisation's profile generally among those involved in Scottish industry. Our final task will be to position Ireland as an attractive place to work for Scots. Ireland has almost zero unemployment so we will be highlighting the various areas where they have a skills shortage.'

Media House starts next week on a communications project for the government of Cuba. The agency is to join a mixed-skill delegation to Havana aimed at modernising Cuba's web and e-commerce capabilities. There is some concern at Media House that the Cubans could be unable to pay a commercial rate since the country has little foreign currency.

The account reports to Havana's vice-minister for informatics Boris Moreno.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in