Manchester United is to boost its PR department in the wake of this week's appointment of Patrick Harveson as director of communications.
Harveson does not take up the post until December, but the Financial Times sports writer has identified building an in-house PR team at the club's Old Trafford stadium as an immediate priority.
'The major challenge is to put together a team so we can formulate a strategy to cover relations with supporters, the city of Manchester, the news media, the football world, shareholders and sponsors,' he said.
His appointment brings an end to the PR uncertainty for the club, during which CEO Peter Kenyon - to whom Harveson will report - sacked his first communications director before she had started the job. Alison Ryan was fired when it was revealed she had made bogus claims on an earlier job application and had been disbarred for serious professional misconduct during a spell as a lawyer.
Harveson has spent 12 years at the FT. He joined as a stock market reporter, and has served as Wall Street correspondent and covered sports in New York. He has written about sports in London for four years.
Kenyon said: 'This is a strategic role encompassing all the communications work for Man United, from strengthening our community work to improving our internal communications to 500 staff, and to winning the trust of fans through the media.'
Harveson's post slots in above that of lone press officer Diana Laws, whom he described as 'brilliant but overworked'.