Troubled car manufacturer MG Rover has drafted in financial PR agency The Maitland Consultancy in an attempt to turn around its negative public image.
The City consultancy has been hired to handle all financial press relations and corporate matters, in particular relating to Rover's holding company Techtronic (2000), which was set up to buy Rover.
MG Rover's announcement comes after months of negative publicity.
Gordon Poynter, MG Rover director of communications and public affairs, said: 'We decided it would be good to have an agency in London to deal with the financial media and help with corporate issues for the holding company.'
Poynter said no formal pitch process had taken place.
Maitland chairman Angus Maitland and consultant Suzanne Bartch will lead the account, reporting directly to Poynter. Details of fee income were not disclosed.
This week MG Rover chairman John Towers pledged the company was not for sale and was still on target to produce 200,000 cars a year.
The Maitland team will work alongside MG Rover's in-house team and retained agency of two-and-a-half-years, Harrison Cowley.