Brunswick is set to recruit over a dozen senior and junior media relations and IR staff as part of an expansion drive into new markets.
The consultancy is launching a Frankfurt office early next year and is actively recruiting for someone to lead the German outfit and for a five or six-strong support team.
Plans are also in the pipeline to set up another North American office, with possibilities of further expansion into South East Asia and Europe.
Brunswick already has offices in London, New York, Paris, Brussels and Johannesburg.
The consultancy is presently undergoing a financial and structural review, having brought in pay consultants SCA Consulting, with a view to issuing equity to staff.
It is believed the move will enable Brunswick to set-up overseas more easily and attract international talent.
Sources at Brunswick have denied rumours that its decision to look into the issuing of shares is part of an overall strategy to make it more attractive to potential buyers.
They have also denied the action was taken to halt staff defection, which they say is not an issue.
Brunswick, which was founded 13 years ago by Alan Parker, recently restructured into three specialist groups, establishing teams in the following areas: territories, transactions (mergers and acquisitions, for instance) and industry sectors, such as media, technology and telecoms.
Brunswick, which remains the most successful UK-based financial PR firm, has a client list including 30 per cent of all FTSE 100 companies.
In September, the firm bought out the SRU research consultancy owned by social commentator Peter York, providing it with in-house strategic and research-based capabilities to add to its existing advisory offerings (PR Week, 8 September).