The network of Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India) will be headed up by Andy West, Hotwire’s newly promoted group MD for global client development.
West’s remit will be to extend Hotwire’s relationships with clients across multiple territories and support them with their global communication challenges.
He said: ‘Our clients are increasingly coming to us with global PR responsibilities and requesting PR strategy and implementation into new regions. Therefore, over the past 12 months we have cultivated relationships with like-minded companies, built on trust and genuine face-to-face contact. We wanted to build a network that is more than just dots on a map that will deliver long-term successes for our existing and new clients.’