Working closely with Visit Sweden’s digital advertising agency Glue Isobar and its travel PR agency Four BGB, the campaign will focus on Sweden’s culinary heritage and promote Sweden’s coffee break ritual – ‘Fika’.
W Communications MD Warren Johnson said: ‘The campaign is a great opportunity to exploit our big brand thinking and leverage our work with smaller food and drink brands to get people visiting Sweden not just for its beauty and people but for its food too.’
W Communications was appointed for its food and drink experience, such as Hendrick's Gin and Gallo wines. The agency will use a combination of live events, PR and social media.
Visit Sweden senior project manager Sofia Kinberg added: ‘As Glue Isobar’s partner agency we are looking forward to an exciting integrated campaign.’