Brent Cross shopping centre hands consumer remit to Consolidated PR

Brent Cross shopping centre has hired Consolidated PR after a five-way pitch.

Brent Cross shopping centre: hires Consolidated
Brent Cross shopping centre: hires Consolidated
The consumer remit will see Consolidated promote the North London retail outlet’s ‘best in business’ expertise, as well as developing brand-building campaigns.

When Brent Cross Shopping Centre opened in 1976, it was the first stand-alone shopping centre in the UK. And even with competition from newer and bigger shopping centres such as Bluewater in north Kent and Westfield London – it still has one of the largest incomes per unit area of retail space in the UK.

Brent Cross head of marketing Norman Black said: ‘We want to work with Consolidated to highlight our to-die-for retail mix and our enviable understanding of the shopping experience. We want the agency to help us retain our amazing band of loyal customers and show how relevant and innovative we are to continue to attract even more new shoppers.’

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