Dewar's Scotch Whisky has called in TVC Group to promote its sponsorship of TEDGlobal - the annual conference that brings together the world's most well-known scientists, biggest thinkers and innovators.
TED (technology entertainment and design), the non-profit organisation, runs the TEDGlobal conferences. The conferences ask the world's leading thinkers and doers to give the ‘talk of their lives’ in 18 minutes. Talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Sir Richard Branson and former UK Prime Minister Gordon Brown.
TVC has been given responsibility for promoting Dewar’s involvement with TEDGlobal to a global digital audience. The promotional work includes commissioning Dewar’s signature artist Hugh MacLeod to create unique works of art for each day of the conference.
The agency will also produce daily content of the event to drive traffic to the Dewars Facebook page and TED.com.
The TED Conference takes place each spring in Long Beach, California, and TEDGlobal is held each summer in Edinburgh, Scotland.