Campaigns: Tourism - Burlesque beauties take off for Virgin

Virgin Holidays was holding a burlesque-themed January sale ad campaign. It wanted to boost this by grabbing the attention of consumers at a time when they were being bombarded by messages to buy. It was also a time when the UK travel industry was battling against extreme weather conditions, which had brought many airports to a standstill. The company hired Launch Group to develop a big, quick-to-execute idea with a one-month deadline.

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