The West Yorkshire district council has brought in Simon Hope, previously head of comms at Sheffield City Council, for the role.
He starts on Monday.
Hope said: 'Despite the public sector facing significant challenges, it is a time of positive transformation in Wakefield - a district that is home to The Hepworth Wakefield, one of the UK's largest art galleries, and has seen the completion of major regeneration projects.'
He will bring together all the council's internal and external comms and marketing activities.
Hope has also worked in the voluntary sector as a PR manager for organisations including the Parkinson's Disease Society and Diabetes UK.