The Week in Technology

Harvard has won the UK PR account for IT security software and antivirus firm ESET. The internet security company provides antivirus, antispyware, antispam and firewall software for homes and businesses. Harvard aims to raise the profile of the brand in the UK and show small businesses how they can better protect themselves from cyber security threats.

Ranieri Communications has been called in to handle the PR account for Danish firm Anti Sleep Pilot. Ranieri will launch the company's in-car system for monitoring driver alertness levels, which aims to help prevent fatigue-related traffic accidents.

The agency will launch a campaign outlining the dangers of driving while tired, focusing on the fact that the effects are as dangerous as drink-driving.

PlayNetwork, the American digital music provider, has appointed Fieldworks as it expands into Europe, Middle East and Africa. Fieldworks will run integrated PR and marketing campaigns, and build on PlayNetwork's ties with Starbucks, Hilton Hotels, Victoria's Secret, MAC Cosmetics and the Sunglass Hut.

EML Wildfire has won the e-consultancy account for PR JUMP 2011 - an event that helps comms professionals join up off - and online PR and marketing campaigns. EML Wildfire will use a range of traditional, digital PR and social media PR techniques, and run the media centre at the event, to be held in London on 12 October.

Media Safari, the tech PR outfit, is launching a range of professional development courses to help teach PROs the latest in social media trends and best practice. The training has been used in-house by Microsoft, AXA Life and Lexmark.

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