INTERNATIONAL: Ford upgrades comms as Vines rings changes

DEARBORN, MI: Ford Motors communications V-P Jason Vines has announced a global reorganisation of his staff, meaning promotions to several newly-created executive positions.

DEARBORN, MI: Ford Motors communications V-P Jason Vines has announced a global reorganisation of his staff, meaning promotions to several newly-created executive positions.

Key posts include executive director of public affairs and program development for Ford (Europe), which was handed to Niel Golightly and executive director of Trustmark communications and global product development, which has been filled by Ken Zino.

Golightly had been director of Trustmark, which combines Ford's corporate identity and reputational issues, and Zino had been director of global product development communications.

In other executive managerial moves, Vines named Ron Iori to the new position of director of global operations communications, reporting to Jim Vella, executive director of corporate communications. Vines also promoted Ray Day to director of global product development communications, replacing Zino.

Vines announced that communications for Ford's Automotive Consumer Services Group (ACSG), which handles customer relations and parts and service activities, was being split into two branches: North American and global.

Mike Vaughn, who had been handling media queries about product recalls and other service issues, becomes global ACSG communications manager.

In an internal memo about the changes, Vines said: 'We need better global teamwork. Whether it's product launch, customer satisfaction issues or internal communications - if we are to lead in the dissemination of our messages, global alignment around core strategies and tactics is crucial to our success.'





Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in