Crown Paints calls in BJL to handle consumer PR account

Crown Paints has appointed Manchester-based BJL as its new consumer PR agency following a competitive pitch in which incumbent Frank PR lost out.

Crown Paints: awards BJL consumer PR account
Crown Paints: awards BJL consumer PR account
The brief will see BJL take on all of Crown Paint’s consumer marketing including its Sandtex exterior paints and Sadolin wood protection products.

BJL will be generating awareness for the three brands via media relations, brand initiatives and social media. The activities will include a press launch later in the year for the paint company’s Trends Panel selection, as well as the unveiling of the 2012 Colour Influences.

The agency has been working with Crown Paints since April last year on an advertising remit and this move will see all the company’s marketing being taking over by BJL.

Crown Paints marketing director Liz Hickson said: ‘BJL’s integrated approach was a fundamental reason for our change – it makes commercial sense to consolidate and bring our marketing activity under one roof.’

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