PROs hosting London-based events will from this week be able to make use of a service aimed at the PR sector.
Londonlaunch.com is billed as an 'interactive event management service'.
Staffed by entertainment, event production and marketing experts, the site claims to be able to find an ice-sculptor, laser show, magician or fire-eater at a moment's notice.
The site maintains a database of firms specialising in various aspects of event management. It offers event consultancy free, though the available services are not.
The site offers three ways to manage an event: handing control to londonlaunch consultants, using a 'virtual consultant' online, or creating your own event from services listed on the site.
In a bid to raise its profile with party organisers, the dot.com has hired Frank PR to handle communication.
The account is run by joint MD Nadia Gabbie and account handler David Fine.