‘Blade Runner’ athlete hires Fast Track ahead of London 2012

Oscar Pistorius, nicknamed the Blade Runner, has appointed PR support after a week that saw him become the first amputee sprinter in the history of the Olympics to qualify for the Games.

Oscar Pistorius: hires Fast Track
Oscar Pistorius: hires Fast Track

A double Paralympic champion already, Pistorius has hired sports marketing agency Fast Track to handle his PR as he builds towards London 2012.

Pistorius runs with carbon fibre prosthetic ‘blades’ after both his lower legs were amputated at 11 months old.

Last Tuesday, Pistorius smashed his personal best for the 400m, running 45.07 seconds in Italy and achieving the Olympic ‘A’ qualification standard. He has already qualified for this summer’s world championships in South Korea.

Chime Communications-owned Fast Track will now handle all international media activity and will be Pistorius’ official spokesperson.

The 24-year-old South African athlete said: ‘Fast Track has a detailed understanding of elite disability sport and the agency is very well connected in Olympic and Paralympic sport. I am delighted to announce I will be working with them.’

Pistorius has had a long battle with the IAAF, world athletics’ governing body, over the use of his blades, but a Court of Arbitration ruling in 2008 cleared him to compete in competitions for able-bodied athletes.

Fast Track head of comms Steve Chisholm commented: ‘Oscar Pistorius is an inspirational athlete and will be one of the faces of the London 2012 Olympic and Paralympic Games. Fast Track has a great history with Oscar and we are thrilled to be working with him to publicise his outstanding achievements.’

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