Glasgow Caledonian University in agency search to enhance its reputation

Glasgow Caledonian University is to bring in a PR agency as it prepares for a major restructure.

Glasgow Caledonian University: raising its profile
Glasgow Caledonian University: raising its profile

The university, which was formed in 1993 and has almost 17,000 students, requires a consultancy to provide counsel in strategic comms and public affairs, to enhance the university’s reputation among the Government, potential students, the media and the general public.

It also wants to make a positive impact on governmental policy initiatives, ‘ensuring the university is appropriately positioned politically and that it is taking full advantage of its assets’.

The university aims to capitalise on changes taking place such as the Higher Education White Paper, which was released in June, while the Scottish Executive has formed a new ministerial team with responsibility for education.

The successful agency will be required to develop a comms strategy with a strong digital and social media element and work with the principal, vice-principal for external relations and members of the executive committee.

The university is asking agencies to provide their own suggestion of fees, although it adds that it will not simply choose the lowest tender.

The period of the contract is initially for six months, subject to an annual review and the potential to extend by up to three years. The university is calling for an agency with expertise in media relations, public affairs, internal comms and new media.

The tender will be for two different lots – PR services and corporate and strategic PR.

This follows the news in July that the University of Southampton was seeking a range of experienced PR suppliers.

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