Celebrity frozen yogurt brand Pinkberry calls in Frank PR for UK launch

Pinkberry, the frozen yogurt brand from Hollywood, California, has appointed Frank PR to oversee its debut in the UK market this summer.

Simon Cowell: a Pinkberry frozen yogurt fan
Simon Cowell: a Pinkberry frozen yogurt fan
The US brand has been a hit with celebrities including David Beckham, Simon Cowell and Lady Gaga. And it wants to mirror its success in the UK.

It has 130 stores in more than ten countries and its first UK franchise will open in the Selfridges Foodhall on 3 August.

Frank PR will spearhead the launch in the capital with a series of promotional activities, a social media campaign and provide Pinkberry with press office support.

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