STOP PRESS: Radiator to promote Billabong in the UK

Australian surf and boardwear company Billabong has hired Radiator PR as its new UK PR agency. The account was held by Hill & Knowlton. Billabong marketing director Reid Pinder said the brand 'had not been allowed to develop its full potential'.

Australian surf and boardwear company Billabong has hired Radiator PR as its new UK PR agency. The account was held by Hill & Knowlton. Billabong marketing director Reid Pinder said the brand 'had not been allowed to develop its full potential'.



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