Bell Pottinger's tech brand Harvard loses Adobe to The Red Consultancy

Bell Pottinger's tech brand Harvard has lost global software giant Adobe months after losing its Nokia account.

Red: wins Adobe UK PR account
Red: wins Adobe UK PR account
The Adobe UK PR account was picked up by The Red Consultancy after a five-way pitch.

Red starts work on 1 August and will focus on promoting Adobe’s three business campaigns – content authoring, customer experience management and online marketing optimisation.

Adobe’s EMEA director of communications Philippe Laguerre-Auguste said: ‘It was important that we partner with a consultancy across the board, and work collaboratively with PR resources across the EMEA region.’

Red will also work on raising the corporate profile of Adobe in the UK, including speaking opportunities for Adobe’s MD for Northern Europe Alan Banks.

The agency’s main aim is to highlight Adobe’s drive to provide tools and content for mobiles and tablets – working with Android, BlackBerry and iOS on a range of business and consumer apps, digital magazines and games.

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