Telecoms giant Telstra hands global account to Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide has won the retained global PR account of Australian telecoms giant Telstra, PRWeek can reveal.

Telstra: telecoms provider
Telstra: telecoms provider
The company is a dominant telecoms force in Australia, providing managed network solutions across Asia, Europe, the Middle East and Africa and the Americas.

Oglivy beat a host of global PR firms to secure the brief.

Telstra head of marketing for international Melissa Brown told PRWeek: ‘We have enjoyed a long and very successful relationship with Nelson Bostock Communications supporting our operations in the EMEA market.

‘The appointment of Ogilvy is a result of a refocus of our business, which meant we needed PR support with an on-the-ground presence in multiple markets worldwide.’

The change of tack will see Telstra work with Ogilvy to position itself as a global leader outside of Australia.

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