FOCUS: CELEBRITY BOOKERS - Going by the books. With celebrities very much part of today's media and PR frame, Nick Purdom finds out just what makes the bookers tick

The celebrity phenomenon, in many people's eyes, has reached saturation point, with the pages of the press constantly plastered with stories about contestants from Big Brother attending London bashes, rugby captains being caught with banknotes up their noses and misinformation being spread about ginger-haired celebrities getting it together.