EDITORIAL: The public would rather trust a PRO

This week's PR Week/NOP Solutions survey has served some up divine retribution on those journalists who habitually malign PROs. Because, despite the constant national media misinformation about the PR industry - let's face it, practitioners are generically portrayed as either party providers or political machinators - the public, it seems, are more likely to place their trust in the word of a PR practitioner than a journalist.