High-street shoe retailer and manufacturer Clarks has ditched its two retained corporate and fashion PR agencies as part of a communications overhaul.
Financial and corporate consultancy Luther Pendragon and fashion PR specialist Stephanie Churchill PR were dropped from the roster when Clarks re-pitched the accounts.
Following two three-way pitches, which included the five-year incumbents, Clarks appointed Citigate Dewe Rogerson and fashion PR outfit Yellow Door.
Cititgate managing director Jonathan Clare leads a team of five, dealing with all financial and corporate PR. He will report directly to Clarks CEO Tim Parker, who recommended Citigate having worked with the agency when he was CEO of Kenwood - a current Citigate client.
The brief will include financial calendar work, national and trade media relations and corporate branding.
Yellow Door, which is already working with Clarks as retail design consultants, will look after fashion PR for Clarks and K Women's shoes, Clarks Springers, and the Clarks Originals range.
The three-strong Yellow Door team will be led by MD Mary Portas, who will report to Clarks managing services director, Rosemary Carr.
Clarks PR manager John Keery said: 'After five years, we felt it was appropriate to review the situation.'
The review does not affect Clarks' agency for Ireland, Kennedy PR.
Parker says the company will be concentrating on overseas growth, particularly in the US.
The 175-year-old shoe-maker currently sells 37 million pairs of shoes a year and operates 790 Clarks, K Shoes and Ravel outlets in the UK.
Half-year results announced in July reported profits of pounds 18.6 million.