Ludgate Public Affairs has made a raft of staff changes aimed at transforming its skills base towards campaigning.
Two members of staff have been made redundant in the process. Media manager Darren Binloss and account handler Jason Evans have left the company with immediate effect.
While the two are not being directly replaced, the division's MD Ceri Evans has hired Justin McLaren as a divisional director. McLaren has spent the last year as a freelance consultant after a ten-year stint in the civil service.
Ceri Evans is understood to be on the verge of setting up a specific intelligence unit within Ludgate's lobbying arm, to provide both agency and clients with competitor analyses and to identify what Evans calls 'iceberg issues', the importance of which has not yet been seen.
In a series of moves, Evans has promoted fellow ex-Steve Norris aide and divisional director Alex Challoner to the post of director of client services to 'constantly raise the bar on the level of service clients get'.
The latest client to sign up is Claims Direct, the personal injury litigation specialist, which is already handled by Ludgate's financial practice but has added strategic communications within the public affairs arm to its list of received services.