Diabetes UK campaign director Mark Flannagan is leaving the charity to head up marketing and communications at the newly-launched internet community activism organisation Advocacy Online (AO).
He has been given carte blanche to boost the marketing and PR operation, and will report to AO MD Graham Covington. 'I will be looking to bring on board several account managers to head-up high-profile and grassroots clients over the next few months,' said Flannagan.
AO is an internet-based organisation, providing a range of IT services to interest groups and campaigning organisations seeking to 'improve the quality of life' through political and public activism.
'I will be responsible for building relationships with charities and unions and introducing the benefits of online campaigning,' said Flannagan.
Courtland Hill, the public affairs service providing support to AO, will now report to him.
Flannagan joined the then British Diabetes Association in 1997. As campaigns director, he helped to implement the Diabetes UK re-branding.
AO is planning a US launch in 2001.