Voluntary Sector: Taking Action ... 38 Degrees vs News International

Protesters: 38 Degrees

Target: News International

Location: Houses of Parliament

Date: 6 July

The lowdown

Before the announcement of the News of the World's closure, 38 Degrees protested outside the Houses of Parliament after more phone hacking revelations. Rupert Murdoch masks and puppets of David Cameron and Nick Clegg were present - as was actor Hugh Grant, who gave interviews to news crews.

Why the protest?

38 Degrees was responding to reports that the News of the World hacked into voicemails on a phone belonging to murdered schoolgirl Milly Dowler and targeted the phones of families of victims of the 7/7 attacks. Protesters were calling for 'higher media standards, and respect for the rule of law' as well as demanding a halt to News International's takeover of BSkyB.

How did News International respond?

Although it has not responded directly to the protest, News International released a statement last Thursday in which company chairman James Murdoch announced the newspaper's closure.

He added: 'I hope you and everyone inside and outside the company will acknowledge that we are doing our utmost to fix mistakes, atone for them, and make sure they never happen again.'

How did the media cover it?

The presence of Hugh Grant helped to gain 38 Degrees coverage in The Guardian and on the BBC's website.

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