Healthcare: On the Agenda - NHS seeks to cut transplant delay

In a nutshell

Patients waiting for a life-saving organ transplant in the UK have to wait on average up to three years, according to a survey commissioned by NHS Blood and Transplant. The organisation has called for more organ donors.

National Transplant Week

The results, announced during National Transplant Week (4-10 July), were used to highlight the need for more organ donors to help reduce the waiting times for those in need of kidney, liver, heart and other solid organ transplants. The research highlighted the anxiety and stress facing people on the waiting list for life-saving transplants, but found only 29 per cent of the population have signed up to the NHS Organ Donor Register.

PR strategy

With more than 7,500 people waiting for an organ, NHSBT's Transplant Week campaign highlighted the need to get more people on the Organ Donor Register. Healthcare agency Munro & Forster worked with NHSBT on activity including six regional events, direct public engagement on Twitter and a national news story revealing the average wait for an organ is three years.

Media coverage

Coverage was generated across national and regional print, broadcast and online media. A five-minute Channel 4 News exclusive was secured on 3 July before the launch of Transplant Week. Also, the launch story appeared on page 2 of The Daily Telegraph and page 8 of The Guardian. Coverage continued throughout the week, in the Daily Express, The Sun, BBC London (radio and TV) plus extensive coverage across regional radio.

7,500 - Approximate length of transplant waiting list

29% - Proportion of population on Organ Donor Register.

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