Anthony Nolan appoints Rich Visions to help recruit ethnic minority donors

Rich Visions has been appointed by Anthony Nolan to work with the charity in recruiting black and minority ethnic (BME) donors.

Tracey Sands: Anthony Nolan head of comms and public affairs
Tracey Sands: Anthony Nolan head of comms and public affairs

Anthony Nolan aims to inform men from ethnic minorities between the ages of 18 and 30 about the need for more potential blood stem cell donors.

Head of communications and public affairs Anthony Nolan, Tracey Sands, said: ‘We need to get more people from ethnic minority groups registered to help improve the chances of finding matching donors for patients from these groups.

‘Rich Visions’ expertise in reaching people from ethnic minority communities will help us to reach our goals and save more lives.’

Rich Visions MD Mavis Amankwah added: ‘The campaign is an excellent way to highlight the importance of joining the donor register, as the ethnic community are at higher risk of not getting the right match for a lifesaving transplant, due to the lack of donors from the BME community.’

Rich Visions will be working alongside Albion advertising agency, which will be responsible for the creatives.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in