The consumer PR brief will also see Freerange help launch the new Legoland hotel in Spring 2012. The agency will report to resort PR manager Zoe Cartell.
Freerange founder and MD Julia Knight said: ‘Launching a hotel is the next natural step as there is really too much to do at the park all in one day.
‘The hotel is planning to really raise the bar in being truly designed with children in mind.
The win builds on the Merlin Entertainments Group businesses Freerange already works with. The agency already handles the PR for Madame Tussauds London, the Sea Life London Aquarium, the London Dungeon, Merlin Annual Pass and Merlin Groups.
Freerange is also handling a project to launch Legoland Florida to UK consumers this October.