The consultancy, famed for turning Salford Quays from a polluted environment into a thriving ecosystem, conducts field-based operations all over the world, solving environmental problems for industry and government.
Oliver Chesher, Admiral’s North West head, said: ‘We’re aiming to raise APEM’s profile and promote the fact that it’s a commercial business, not just a body of scientific minds in lab coats.
‘Everything it's involved in is highly visual and I’m sure media will be interested. And stories of improving environments, helping new species to survive and being behind new green technologies always grab attention.’
Admiral’s brief will be to promote nationally and internationally APEM’s services, including habitat surveying, pollution assessment and investigation, BioLab services and a new high-tech aerial remote sensing technology that is being used to assess the environmental impact of offshore wind farms.
APEM founder and MD Dr Keith Hendry said: ‘My management team and I are committed to good communications. Whether it be commenting in the news on controversial environmental issues, or taking a TV film crew in a plane to show them our remote sensing technology, we enjoy being positioned as media spokespersons on scientific matters. Admiral can help create these opportunities.’