Interactive Investor International, the online personal finance service, has handed The Hogarth Partnership its financial brief in place of incumbent firm Brunswick.
Although there was no formal pitch for the work, Hogarth partner Andrew Jaques worked with Interactive Investor International while at investment bank Credit Suisse First Boston before he joined the agency last summer (PRWeek, 2 June 2000). Director John Olsen will work alongside him on the six-figure account.
The team reports to Interactive Investor International CEO Tomas Carruthers and head of marketing communications Candice Hodgson.
'The main reason for changing agencies was that Hogarth partner Andrew Jaques is ex-CSFB and, therefore, very familiar with our firm and can offer great City and institutional experience,' said Hodgson.
Hogarth will handle all financial calendar work alongside developing relationships with analysts, institutional investors and shareholders.
Interactive Investor, which is listed on the London Stock Exchange and the NASDAQ, announced this week it may axe 120 staff after first quarter results showed a sharp fall in revenues.
In the three months to 31 December 2000, revenue fell nine per cent to pounds 1.37m and losses widened to pounds 4m.
Hogarth has also been taken on by van hire firm Northgate. It replaces incumbent Financial Dynamics on the account. Olsen said: 'It fell off the City's radar last year because of the TMT stock excitement, but now interest is back and they want us to help build a more active analyst following.'