Miller Brewing Company has hired Republic for its European corporate PR.
Republic is now tasked with promoting Miller, the second largest brewing company in the US, firstly in the UK and Ireland, followed by Germany.
The agency pitched against three others for the work. Incumbent Biss Lancaster did not repitch.
Republic joint managing director Jane Howard said the reason Miller wanted to promote itself was it 'intended to expand its relationships throughout Europe'.
'A key objective will be to communicate Miller's position as a major US brewer, and the fact that it is making substantial investment in its brands across Europe,' she said.
Miller's sponsorship of the CART motor racing in the UK and Germany will also be part of Republic's remit.
Republic is a member of Europe Online, a network of independent, owner-managed PR agencies. Other agencies in the network, including