The Week in Technology

Acceleris Marketing Communications, a Yorkshire-based PR company, has been chosen by CSC, which provides software for the structural engineering sector, to run a global social media campaign. Acceleris will work alongside the CSC in-house team to engage the professional community, including civil and structural engineers online.

The Hut Group, a multiwebsite online retailer, is bringing its PR efforts in-house after working with numerous consultants and agencies in recent years. Paula Green, who was marketing and PR manager at Aertex Clothing, will lead the PR department and cover all the company's entertainment, beauty and fashion sites.

10Yetis has been appointed by online gift experiences company The brief is to promote the Grant My Wish app, which allows users to 'make a wish' for an experience they would like to have, then friends and family can pay towards it.

RecycleBank, a US-based company that offers rewards for recycling, has enlisted Skywrite PR to raise its profile among UK consumers, businesses and the public sector. Skywrite's first major initiative will be to promote Recyclebank's upcoming 'Back to School' challenge, which encourages UK families to live more eco-friendly lifestyles.

HTK, a cloud software provider for digital marketing and customer experience management, has called in 33 Digital to handle its PR and social media.

OpenBuildings, an online directory of buildings, has engaged Ubiquity Communications to raise its profile among consumers in the UK and US. The site allows users to share architecture in an openly editable encyclopaedia like Wikipedia.

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