City & Corporate: Man Bites Dog wins Hay task

Global management consultancy Hay Group has handed Man Bites Dog a six-figure, 25-country European PR brief.

The agency won the account via a five-way pitch and will support the company's PR, international co-ordination and thought leadership.

Man Bites Dog has worked with Hay Group for more than six years handling the UK PR side of its business as well as thought leadership and a number of international projects.

Hayley Brooksbank, head of European marketing at Hay Group, said: 'Man Bites Dog presented a very well thought out plan of how to deal with our issues, and we know the quality of their service and delivery from our UK work with them, so it was a very easy decision to make.'

The agency will be responsible for the firm's media outreach and European PR.

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