Hit or Miss? Mother-in-law email diatribe

Poor etiquette.

A supposedly leaked email berating a stepson's fiancee was lapped up by the world's media last week. Carolyn Bourne's diatribe on the manners of 'vulgar' Heidi Withers became an internet sensation. But weekend reports suggest all might not be as it seems. Apparently days before the leak the prospective groom registered a wedding planning business, but those involved insist it is no PR stunt.

HOW I SEE IT

Miki Haines-Sanger, Founding partner and creative director, Golden Goose PR

Speculation about whether the 'Miss Fancypants' viral is a PR stunt or a genuine expose of the mother-in-law from hell has added fuel to an already captivating story.

The stunt theory hangs on the groom's timely launch of a wedding planning business. But what an odd way to launch - by casting your father's wife as a pantomime baddie.

Certainly there's mileage in this story and it will be a brilliant window on the groom's business capabilities. But wouldn't any real life bride and grooms-to-be prefer a less infamous and better established organisation?

I'm the first to applaud a stunt but, if this is one, I don't think the controversy is beneficial. I do think it would be a fantastic way to launch Carolyn Bourne as a finishing school whip-cracker in the next series of Ladette To Lady.

MISS

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