Wimbledon tennis champion Novak Djokovic in hunt for PR support

Newly crowned world number one tennis player Novak Djokovic is seeking PR support in the UK following his victory at Wimbledon last week.

Novak Djokovic: seeking PR support (Rex Features)
Novak Djokovic: seeking PR support (Rex Features)

PRWeek has learned that the Serbian champion has been in talks with London-based PR agencies as he seeks to cope with his newfound celebrity status.

Well-placed sources said Djokovic had held advanced talks with at least one leading entertainment agency.

Since overcoming Rafael Nadal in the Wimbledon men's final on Sunday, Djokovic has made headlines around the world.

Thousands of people took to the streets of his native Serbia on Tuesday to welcome home the world champion.

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