Hay Group appoints Man Bites Dog for European PR role

Global management consultancy Hay Group has appointed Man Bites Dog to manage its six-figure European PR brief.

Hay Group: head of European marketing Hayley Brooksbank
Hay Group: head of European marketing Hayley Brooksbank

The retainer programme, which covers 25 European countries, will include PR, international co-ordination and thought leadership across the region.

Head of European marketing Hayley Brooksbank said: ‘They presented a very well thought out plan of how to deal with our issues, and we know the quality of their service and delivery from our UK work with them, so it was a very easy decision to make.’

 Man Bites Dog has worked for Hay Group for more than six years on a UK level, alongside global projects.

The appointment, following a five-way competitive pitch, will see Man Bites Dog take responsibility for directing Hay Group’s media outreach and European PR activities, as well as delivering thought leadership campaigns and a best practice programme to support the organisation’s regional teams.

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