The longer you work in one place the stronger the bonds you establish with bosses, peers and underlings.
That seems to be the lesson to be learned from the show of strength from the womenfolk of BSMG Worldwide at the recent retirement bash for agency veteran Steve Gebbett.
Gebbett had been with BSMG, or predecessor agency Charles Barker, for three decades and had built up more than 25 years with key clients such as the Tea Council.
Women from across BSMG's divisions donned 'GEBB's GIRLS' T-shirts for the raucous send-off at the PR world's favourite club, the Groucho. The 'sassy babes' (their description) included divisional director Claudine Moyle, who was in charge of organising the evening at Gebbett's regular watering hole.
Moyle also put together a spoof This is Your Life for The Gebster, fronted by BSMG Worldwide president Angela Heylin. One hundred and fifty guests from throughout Gebbett's long and distinguished working life turned up to give Gebbett a fitting send-off. They were, Diary understands, impressed by the smooth running of the event, and were even more impressed by Gebb's Girls.
It's almost as if Germaine Greer had never been born.