NEWS ANALYSIS: Coffee wars set to spill out onto the UK streets - With pitches currently underway by the two biggest coffee shop brands on the high street, PRWeek looks at the impending coffee war

Villiers Street in the West End of London. It runs between the Strand and the River Thames. At the north end lies Charing Cross station, and at the south Embankment Underground. In between lies a microcosm of the coffee war, which is now being fought on UK turf.