Lindeman's appoints Grayling to associate wine brand with books

Grayling has been appointed by Australian wine brand Lindeman's to develop a consumer PR programme that helps associate the brand with books.

The agency has been briefed to expand on the existing Lindeman’s Wine and Book Club proposition to reinforce the association between Lindeman’s wine and books.

Lindeman’s senior brand manager Rebecca Haigh said: ‘This new PR campaign will enable us to bring the Lindeman’s Wine and Book Club to life in a unique way that we’re confident will resonate well with our 50+ target consumers.’

Grayling Brands MD Daniel Cohen said: ‘Our role is to use our brand know-how to run a 360 degree awareness campaign for Lindeman’s to drive through its association with wine and books.’

The agency will also be required to maximise exposure for the brand across multiple media channels.

Grayling Brands will work with Lindeman’s to harness the brand's credentials as a producer of quality wines, to grow awareness of Lindeman’s wine in the UK and convert occasional wine drinkers to loyal ones.

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