Midnight Communications wins brief to target companies facing insolvency

Midnight Communications has been appointed by the Association of Business Recovery Professionals (known as R3) to reach out to financially distressed businesses and individuals.

TJ Hughes: collapsed into administration
TJ Hughes: collapsed into administration

The insolvency trade body represents 97 per cent of licensed insolvency practitioners. The industry helps struggling businesses identify long-term viability and prevent insolvency situations as well as handling the procedures.

Yesterday Liverpool-based retailer TJ Hughes collapsed into administration, while last week saw fashion retailer Jane Norman and homeware chain Habitat also enter administration.

Midnight will target distressed individuals and businesses in London and the south east and direct them to R3, which will help them find the most appropriate professional help.

The agency will report to Will Black, communications manager at R3, who praised Midnight’s ‘creative strength, media reach and b2b expertise’.

Meanwhile, the agency has also picked up a retained account from Sky Sports to handle the channel’s second annual Student of the Year Awards in 2011.

The awards are designed to celebrate the way secondary schools across the UK are using sport to inspire young people due to their involvement in ‘Sky Sports Living for Sport’.

The initiative, delivered in partnership with the Youth Sport Trust, helps UK teachers encourage pupils to get more involved in activities and benefit from trying new sports.

All students and teachers who have participated in or run a Sky Sports Living for Sport project this academic year are eligible for the awards.

Midnight will be encouraging entries from pupils and teachers in 12 regions across the UK and will be stage managing the event at a leading sporting venue in 2012.

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