Sports website group Umbrella Media has appointed Norman Howell as director of content.
Although Howell was not available for comment, it is understood he will be responsible for content across the company's two existing boxing and tennis sites, Secondsout.com and Tennis.net.
He will also be in charge of developing new sites. Umbrella would not reveal what subjects they would cover, although Howell has written about Formula 1 racing and worked with the F1 McLaren team.
He is a former deputy sports editor of The Sunday Times, sports editor of MSN and managing editor at WorldSport Networks.
Umbrella is also aiming to produce offline sports content. MD Paul McFarland said Howell 'has a key part to play in identifying opportunities, building teams and creating content.'
Umbrella developed rugby site scrum.com before selling it to Sportal International in 1999. It also provides content for Breathe, Lycos and LineOne.