The Week in Technology

Babel PR has been called in by customer service technology company Arantech to raise its profile in the industry. The firm has more than 40 clients globally and supports mobile operators that serve 300 million subscribers. PR activity will focus on increasing media and analyst awareness of Arantech's work as well as promoting its individual spokespeople's industry expertise.

Octopus has won a competitive pitch to run PR and comms for ChannelAdvisor, an e-commerce software provider that works with retailers to improve their online sales. ChannelAdvisor's clients include Amazon, eBay, Google and Facebook. Octopus will develop an issues-led PR campaign to help retailers engage with new online and social media markets.

Stuff magazine, owned by PRWeek publisher Haymarket, has appointed Ranieri Communications to manage its UK brand development and PR. Ranieri Communications MD Pietro Ranieri said: 'We are hoping to develop a strategy that not only integrates traditional spokesperson opportunities for key editorial but also uses the latest social media techniques.'

Text 100 has been appointed on a retainer basis in the UK, France and Spain by Emerson Network Power. The firm makes hardware for data centres, including precision cooling systems.

Lucre scooped the UK PR account for mail and messaging technology provider Pitney Bowes after a three-way pitch. Lucre's brief is to elevate the Pitney Bowes brand among business users and demonstrate how its technology can help SMEs create customer relationships.

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