Healthcare: The Week in Healthcare

Citigate in silk clothing brief.

Dreamskin Health, the manufacturer of a new range of silk clothing for sufferers of eczema, dermatitis and dry skin, has appointed Citigate Dewe Rogerson to promote the brand in the UK.

The British Acupuncture Council has called in Pegasus to raise its profile.

The agency, which won the brief after a ten-way pitch process, aims to put acupuncture firmly on the media agenda, generating positive national exposure that informs consumers how and where to find a BAcC-registered practitioner. Pegasus also aims to drive patients to BAcC members.

Chamberlain Communications Group has become part of Chandler Chicco Companies. The two firms have previously operated as separate inVentiv Health brands. The change will result in 12 CCC firms and units serving clients across the healthcare industry worldwide.

A. Menarini Pharma UK has trialled a new gout awareness campaign in the North East and is preparing to roll it out across the UK. The firm is using TV, local press and an educational website for the Stamp Out Gout campaign.

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