The Economist has filled its vacant PR manager post with a former head of news at Conservative Central Office.
Eileen Wise started in the post two weeks ago, reporting to international circulation and marketing director Christopher Collins.
She replaces Renu Sabherwal, who left to join the rival Industry Standard Europe magazine three months ago (PRWeek, 29 September.)
Wise has a rich history in PR, working for several colourful figures in public life. She was Robert Maxwell's personal press officer during the launch of ill-fated newspaper The European in 1990, and served as personal publicist to Lord Lloyd Webber during a spell at his Really Useful Group from the following year.
In a career that has switched from journalism to PR and back many times, Wise has worked on the Today newspaper, LWT's Crime Monthly and the Sunday People.
In the run-up to the 1997 general election, she worked as Norma Major's personal press officer in her capacity as head of news for the Conservatives and deputy to communications director Charles Lewington.
Since the election she has taken a sabbatical to travel and, most recently, worked as communications director at the National Magazine Company.
Her role at The Economist will focus in the early stages on securing generous coverage of its full-colour redesign and relaunch in March 2001.