Following a competitive pitch process with four other agencies, Battersea-based KTB won the 12-month retainer to make consumers aware of the continual investments that Celtic Manor Resort made in the run-up to being named European Golf Resort of the Year 2011.
Aside from the extensive golf facilities, it has also invested heavily in leisure and family facilities including luxury spas, a convention centre and two hotels.
It will lead an integrated campaign that will target a range of media including sports, lifestyle and travel publications.
Celtic Manor Resort marketing director, Vanessa Russell, said: ‘We felt the time was right to take a fresh approach to our PR and really engage the leisure and family market.’
The incumbent agency is Four Communications.
Senior account director Lindsey Evans will head up the account. She will report to Celtic Manor Resort PR manager Paul Williams and Russell.