Sarah Pinch wins first CIPR and IoD Director of the Year prize

Sarah Pinch, head of comms for University Hospitals Bristol NHS Foundation Trust has been named as the inaugural CIPR and Institute of Directors (IoD) PR Director of the Year.

Sarah Pinch: wins CIPR and IoD Director of the Year prize
Sarah Pinch: wins CIPR and IoD Director of the Year prize


Pinch has won a £3,000 prize, a place on an IoD Director development programme and a selection of IoD books. She has previously worked for the BBC, Christian Aid, First Group and Children's Hospice South West.

Chair of Judges Ian Dormer said of Pinch: ‘She impressed the judges by her use of PR to transform the governance of her Trust and how she added value to the senior council of the board.’

The prize celebrates the achievements of senior PR practitioners and the value they bring to their organizations. It is open to CIPR chartered practitioners, fellows and members of the CIPR who advise a board, MD or chairman on reputational risk or other aspects of reputation management.

Pinch said: ‘It’s is a real honour to receive the first ever IoD/CIPR prize. The professionalisation of communications is central to my work and I am especially pleased that the IoD has recognised the importance of board level communications. University Hospitals Bristol, as an NHS organisation, is accountable to patients and the wider public and I’m proud to have played a part in enabling the organisation to communicate in an open and honest way.’ 

The judging panel was made up of representatives from the CIPR and IoD: Jane Wilson MCIPR (CIPR CEO), Jay O’Connor (former CIPR president), Ian Dormer (chairman of chartered director committee, IoD) and Dr Roger Barker (head of corporate governance, IoD).

The prize will be presented tonight at the CIPR offices in Russell Square.

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