2. McCann Manchester sent its client Hotter Shoes to Royal Ascot with a rather special hat, with shoes and a bubble machine on top. It hoped to get the message across that air bubbles in the soles make the shoes one of the most comfortable on the market. Wonder if the men fighting each other with champagne bottles took much notice?
3. We all know that Christmas seems to arrive earlier every year, but surely June is pushing it a bit? Not according to Liverpool agency Kenyon Fraser, which hosted an event for client The Christmas Decorators with six months to go until the big day. BBC football pundit and event attendee Mark Lawrenson could even grow his formerly luxurious 'tache back before then.