The Al-Fayed Charitable Foundation provides financial support to children's charities such as Great Ormond Street Hospital and Childline.
Athena PR owner and MD Louise O'Loughlin said: 'Our aim is to raise awareness of all the outstanding support the foundation has given to well over 15 charities including Great Ormond Street, The Kirsty Club, New School at West Heath, Facing the World and, in turn, assist in raising the profiles of all the children's charities it supports.'
One of the first campaigns that Athena worked on was Lawnfest, which was held on 14 June at The New School in Sevenoaks. Lawnfest is an annual family fundraising event that raised enough money to fund two children's bursaries for the school.
Al-Fayed's daughter Camilla has been closely involved in campaigns such as Lawnfest.