Healthcare: The Week in Healthcare

Alder Hey in agency hunt

Alder Hey Children's NHS Foundation Trust is set to begin a search for a PR agency to promote its Imagine appeal. The trust is looking for an agency to support the launch of a multi-million-pound fundraising campaign, with particular emphasis on taking its brand beyond the North West region of the country.

Grayling has published a comms guide for healthcare and pharmaceutical firms operating in Russia. The guide provides healthcare firms with a blueprint for successful public relations and public affairs development for the complex Russian health market.

VMA Group, the specialist comms recruiter, has appointed Caroline Lynch to manage its healthcare practice. She joins from Nexus Communications and previously held healthcare roles at Weber Shandwick, Munro & Forster and Ruder Finn.

CCD PR has appointed Erin Woodward as account manager on the healthcare team. She joins from Schwartz Communications and will be working on accounts including Bionorica natural herbal remedies and promoting women's health expert Dr Marilyn Glenville.

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